Les Echos: how DigitalKin is democratizing agentic AI for SMEs

Maëlle Boisis • July 2, 2026

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The French business daily covers DigitalKin's mission to make rare, expensive expertise accessible to every company, especially SMEs, not just large corporations, through agentic AI.

The French business daily (Les Echos) covers DigitalKin's mission to make rare, expensive expertise accessible to every company, not just large corporations.

Being able to afford rare, expensive expertise is still, today, a privilege of large corporations. Breaking that barrier is exactly why DigitalKin exists, and Les Echos just dedicated an article to it.

Why this coverage matters

Les Echos is France's leading business and economic newspaper, the reference read by executives, investors and decision-makers. Being selected by its editorial team is a meaningful signal: it reflects the growing recognition of agentic AI as a strategic shift for French companies, and of DigitalKin as one of its pioneers.


What the article covers


On June 30, 2026, the French business daily, Les Echos, published an article on our approach: custom agentic AI agents, our Kins, each built on the know-how of a real expert, to make high-level services accessible to SMEs that could never afford them before.

The article, written by Stéphane Frachet, Lyon correspondent, looks at how our Kins work, the experts and clients we work with, and the traction behind our model.

The conviction behind the story


For us, this coverage tells more than a product story. It tells a conviction, carried by cofounders Emmanuel Théry and Sébastien Deschaux since day one, and brought to life by a team of 11 building from Lyon for our clients: AI should multiply experts, not replace them.

That's what trusted AI means in the new AI economy : analysis reliable and traceable enough that a professional accepts to put their reputation behind it.

Read the full article on Les Echos (subscribers, french):
"DigitalKin démocratise les IA agentiques pour les PME"


About DigitalKin : Founded in Lyon in 2023, DigitalKin is a French deeptech startup specializing in agentic AI and causal AI. Its platform lets domain experts turn their know-how into autonomous AI services, accessible to every business. Learn more

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